Social Panga, an integrated creative and digital agency with offices in Bangalore, Mumbai, Delhi, and Dubai, has appointed Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth.
In this new role, Siddiqui joins the agency’s core leadership team and will work alongside Co-Founders Gaurav Arora and Himanshu Arora. His responsibilities include scaling the agency’s creative output and strengthening brand-building initiatives in key markets.
Siddiqui has over 15 years of experience, having held senior creative roles at Dentsu Creative and Pepper Content, where he also led the launch of Pepper Creative. His portfolio includes campaigns for brands such as Flipkart, SBI Life, Tata Motors, Mahindra, Starbucks, Apple, Knorr, Gillette, ICICI Lombard, Monster, Pepsodent, My11Circle, Godrej, CNN, Radio Mirchi, and Warner Bros.
Most recently, he was Global Creative Head at Pepper Content. Prior to that, he spent over 14 years at Dentsu, contributing to creative, strategic, and business functions. Siddiqui has also served on juries at advertising forums and is known for mentoring creative teams.
Himanshu Arora, Co-Founder of Social Panga, said: “Sahil joins us at a time when we’re entering our next phase of evolution—where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behaviour, makes him a vital addition to our leadership. We're excited to shape globally benchmarked work that drives real impact.”
Gaurav Arora, Co-Founder of Social Panga, added: “What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”
Sahil Siddiqui, EVP – Creative Strategy & Growth, Social Panga, said: “The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”
The appointment is part of Social Panga’s broader effort to enhance its leadership and expand its strategic and creative capabilities.
