BRAND: Myntra
Campaign: Glow-Up Days
AGENCY
Kushager Tuli
President - Creative, Tilt Brand Solutions
“Every Indian woman has seen days where she’s had to ration and use her favourite beauty products sparingly. We brought this insight alive in Myntra’s quintessentially quirky world and showcased how Myntra Beauty Glow Up days can make these desperate days of controlled use a thing of the past.”
CLIENT
Kejal Parekh
Associate Director, Marketing, Myntra
“This campaign is about empowering individuals to look and feel their absolute best, without being worried about how much it costs. Our collaboration with Srishti beautifully illustrates how we are enabling a space where the finest beauty products can be explored and enjoyed freely, allowing everyone to experience the best of what international beauty has to offer.”
BRAND: Coca-Cola
Campaign: COKE ZERO AUDITIONS
AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“We realized that the biggest inspiration lies within the name ‘Coke Zero’. In the spirit of ‘zero’, we designed a campaign that simply and effectively shows the Zero impact that it carries, by not showing the product at all. Sometimes it’s the simplest ideas that bring out the most magic.”
CLIENT
Greishma Singh
Vice President, Marketing, Coca-Cola India and Southwest Asia
“Across geographies and generations, Coca-Cola is known for its taste and iconicity and Coke Zero for all the delicious Coke taste with no calories. This campaign leans into the simplicity of a very clever idea to bring the delicious taste of a Coke Zero to life without the usual taglines, direct messaging…without even showing the product!”
BRAND: Crompton Greaves Consumer Electricals Ltd
Campaign: Aankh Bandh Karke Le Lo
AGENCY
Josy Paul
Chairperson & CCO, BBDO India
“The challenge was to rise above the noise of ‘sameness’ in the category, while building on our current proposition of Jaldi Cooling. It was about Crompton’s expertise coupled with their time-tested trust. From these core values was born our creative idea - You can buy our Air Coolers with your eyes closed.”
CLIENT
Tanmay Prusty
CMO – Crompton Greaves Consumer Electricals Ltd.
“Our latest campaign, ‘Aankh Bandh Karke Le Lo,’ embodies the deep trust that generations of consumers have placed in Crompton—knowing that they can depend on us with absolute confidence. Through this campaign, we celebrate the assurance that comes with a brand that consistently delivers on its promise.”
BRAND: Thomas Cook
Campaign: Thomas Cook Borderless Travel Card
AGENCY
Venkat Mallik
CEO and Chief Strategy Officer, Tidal7 Brand and Digital
“The launch of the Borderless Travel Card from Thomas Cook, with its never seen before combination of features and benefits, provided us with a great platform to strengthen the Thomas Cook Forex story. We created a main launch film with storytelling inspired by some of Kartik Aaryan’s earlier films.”
CLIENT
Deepesh Varma
Executive Vice President - Foreign Exchange, Thomas Cook (India) Limited
“Our data reflects significant opportunity from Young India and we are already witnessing an encouraging uptick in demand from the segment. We have hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we believe he is the perfect fit to inspire and address this powerful young segment.”
