AGENCY
Neville Shah
CCO, FCB Kinnect
“A sale is about selling. And with a sale almost on all the time, we needed to announce the size of this. We looked at pop culture. Then owned it. A meme made GRAND? Opera. What are the things on sale? THE CATALOGUE. How do we have fun? Like this. We love it.”
CLIENT
Pratik Shetty
CMO, Flipkart
“We briefed the team to be bold, creative and unexpected. And SASA LELE hits that sweet spot. It’s so strange, it’s smart. The audience will watch it once, then twice. Maybe thrice. SASA LELE is beyond possibilities - it’s not just a sale, it’s a DOUBLE SALE.”
AGENCY
Maitri Ramkumar
Sr. Creative Director - Digital, Ogilvy
“As a society, we have learnt the importance of educating young girls; what is beautiful about this initiative is that women who have not benefited from this cultural shift are now getting an opportunity to start their journey to literacy just like their daughters who are also their biggest inspiration. This film is a celebration of that.”
CLIENT
Sirish Chandrashekar
Marketing Head – Corporate Brand, Titan Company Limited
“Titan Kanya started with a vision to educate and empower girls from underserved communities. What we witnessed was even more inspiring – the desire of their mothers to learn, grow and become a part of this journey. This campaign is our tribute to them, their courage, their grit, and their unwavering belief that it’s never too late to learn.”
AGENCY
Shayondeep Pal
Chief Creative Officer, Network Advertising
“Often, we take things for granted—like the idea that all mothers are great cooks. We wanted to break that convention. Countless mothers and fathers don’t enjoy cooking, and that doesn’t diminish the love they give. No cookware brand has ever spoken to them—until now.”
CLIENT
Sunil Agarwal
Managing Director, Vinod Cookware India Private Limited
“This Mother’s Day, we chose to honour the quiet, everyday acts of care that often go unnoticed—the emotional nourishment that transcends recipes and routines. Our film is a heartfelt tribute to every mother who questioned her role simply because she didn’t conform to convention. We see her, we value her, and we celebrate her.”
AGENCY
Garima Khandelwal
MadamG. Founder and Creative Director, BusyPeople
“We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining.”
CLIENT
Siddharth Shah
MD & CEO, API Holdings
“This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible for every Indian. Diagnostic testing is a sensitive experience - fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us.”
