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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution

BY Anushka Sengupta
24th March 2025
RAD ADS OF THE WEEK

AGENCY

Sukesh Nayak
Chief Creative Officer, Ogilvy India

“In a world where differences often lead to division, acceptance can be a powerful force for change. Through our latest Cadbury Dairy Milk campaign, we aim to show that even the smallest acts of kindness can break down barriers and bring people closer.”

CLIENT

Nitin Saini
Vice President, Marketing, Mondelez India

“Cadbury Dairy Milk has always been about bringing people together through shared moments of happiness. With this campaign, we wanted to go deeper and inspire people to look past differences and embrace one another with open hearts. A small act of kindness, a moment of generosity, can spark powerful connections and create a sense of belonging.”


AGENCY

Shriram Iyer
Co-founder ZeroFifty Mediaworks
Adarsh Atal
Group CCO, Tilt Brand Solutions

“Two agencies, Tilt Brand Solutions and ZeroFifty Mediaworks worked together every step of the way to create this campaign. The idea ‘Aapki team mein kaun hai?’ brings to the fore the very core of fantasy cricket; team building. We are hoping that all the fun we had along the way, is more than evident in the work you see.”

CLIENT

Vikrant Mudaliar
Chief Marketing Officer, Dream Sports

“With this campaign, we’re not just celebrating the passion and camaraderie of cricket but also showcasing the growing convergence of sports and entertainment. ‘Aapki Team Mein Kaun?’ challenges fans to put their skills to the test by selecting players for their Dream11 fantasy teams while tapping into the thrill of the game.”


AGENCY

Aakash Shah and Naveed Manakkodan
Co-Founders, One Hand Clap

“As a creative agency, it’s always good to leave a mark with your campaign during IPL. It’s a pilgrimage we’ll want to visit every year. MS Dhoni has just understood the assignment each time. He’s showing trust and letting us run wild with our ideas.”

CLIENT

Kunal Gupta
Co-Founder and CEO of EMotorad

“For most brands, marketing is usually about numbers and data - while they hold a big chunk of decision making, we have always followed our gut first. There are moments we take leaps of faith and our new campaign has been nothing short of this.”


AGENCY

Parikshit Vivekanand
Sr. Creative Director, Kulfi Collective

“With this campaign, we wanted to tap into the universal experience of daydreaming about a European escape—especially when stuck at work. With clear messaging, relatable scenarios and dry humour, the campaign highlights just how effortless getting a Schengen visa with Atlys really is.”

CLIENT

Mohak Nahta
Founder & CEO of Atlys

“Our goal is twofold: simplify the visa process itself and bring back the excitement and anticipation that come with international travel. This new brand film and our reimagined Schengen experience are both part of that larger mission to make crossing borders easier and more uplifting for everyone.”

  • TAGS :
  • #Cadbury Dairy Milk
  • #Dream 11
  • #EMotorad
  • #Atlys

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