AGENCY
Saurav Katyal
Senior Director at Samsung India
“At Samsung, we innovate with our consumers’ evolving lifestyles in mind. With Bespoke AITM Laundry, we’re addressing the need for a precise wash solution that eliminates guesswork and ensures better wash performance—transforming laundry into a simple, seamless task and giving people more time for things that matter.”
CLIENT
Vikash Chemjong
CCO at Cheil India
“In today’s fast-paced world, we’re all looking for innovations that simplify our lives. With the Bespoke AITM Laundry film, we are highlighting how cutting-edge technology can transform even the most mundane household chores into a cakewalk.”
AGENCY
Shailja Joshi
Category Lead, Cola and Flavours, PepsiCo India
Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda. This campaign brings that essence to life, showing how Mirinda adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”
CLIENT
Sidhant Mago
Founder, Daftar Creative Room
“Who wouldn’t want to work on the Mirinda Holi brief? We brought out our Rangeen Zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year.”
AGENCY
Bharat Aghara
Chief Marketing Officer of Simpolo Tiles and Bathware
“Holi is all about joy, togetherness, and colors – but it also comes with the chaos of cleaning and safety concerns. At Simpolo, we wanted to turn this very real challenge into an opportunity for celebration. With our ‘Jamm ke khelo, Tile hai Simpolo’ campaign, we’re not just embracing the festival of colors, we’re ensuring that every Holi celebration is worry-free.”
CLIENT
Abhijit Avasthi
Founder, Sideways
“When you’re simply having fun while thinking of ideas to tell your brand’s story, and you find that perfect cultural connect, you know it’s going to be fresh and relatable. That’s exactly how this piece of work happened. We hope people have as much fun watching this, as we had making it.”
AGENCY
Ashwani Sinha
Vice President, Global Brand at Truecaller
“The film tries to capture a moment of undiluted jubilation that one may experience when something were to happen after a long, long wait. Now that Truecaller finally works as effectively on iPhones as it does on Android, we decided to celebrate and share our ‘mic drop’ moment with iPhone users in a mutually relatable manner!”
CLIENT
Binaifer Dulani & Prashant Gopalakrishnan
Founding Partners at Talented
“When every call is no longer a guessing game, instead a moment of clarity, you can finally enjoy your ringtone again. In a film without dialogue; conscious elements like body language, music, choreography, and sets work harder. With Truecaller finally arriving for iPhone users, this marks a monumental milestone in Truecaller’s India journey.”
