March brought a fresh wave of creative storytelling to India’s advertising landscape. From heartwarming narratives that tugged at the heartstrings to playful, humorous campaigns that left audiences smiling, brands showcased their innovative spirit and emotional depth. This month’s standout ads not only captured attention but also sparked meaningful conversations, highlighting the power of advertising to inspire, educate, and entertain. As we celebrate the best of March’s advertising, here’s our curated selection of the most impactful, thought-provoking, and unforgettable ads that resonated with audiences across India.
ITC Classmate Edugames Infinity
ITC Classmate’s latest campaign for eduGAMES Infinity is a breath of fresh air, turning the conventional notion of studying on its head. In a heartwarming and humorous TVC, kids are shown enthusiastically choosing study time over playtime, cricket matches, and other fun activities, thanks to the engaging puzzles and games offered by eduGAMES Infinity. By seamlessly integrating technology with traditional learning, Classmate is redefining the way children experience education, making it a joyful and exciting journey.
Brand: ITC Classmate
Agency: Ogilvy
Creator: Fritz Gonsalves and Jayesh Raut - ECDs, Ogilvy, Mumbai
Aapki Team Mein Kaun?
Dream11’s latest campaign, ‘Aapki Team Mein Kaun?’, brings together the biggest names in Bollywood and cricket for a banter-filled showdown. Aamir Khan and Ranbir Kapoor engage in a playful rivalry, handpicking their dream teams and challenging each other to a game. With cricketing icons like Rohit Sharma, Hardik Pandya, and Jasprit Bumrah joining the fray, and special appearances by Arbaaz Khan and Jackie Shroff, this star-studded campaign is a hilarious and unpredictable ride.
Brand: Dream 11
Agency: Tilt Brand Solutions and Zero Fifty Mediaworks
Creators: Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions and Shriram Iyer, Co-Founder, Zero Fifty Mediaworks
Truecaller- Finally, works on iPhone
Bollywood veteran Deepak Tijori busts out his signature moves in Truecaller’s latest campaign, perfectly capturing the carefree feeling of being in control. The ad, part of a two-film series, celebrates the liberation of knowing who’s calling, now that Truecaller is finally available on iPhone.
Brand: Truecaller
Agency: Talented
Creator: PG Aditiya, Co-Founder & CCO, Talented
Cadbury Dairy Milk Generosity 2025
Cadbury Dairy Milk’s latest campaign spreads a heartwarming message of acceptance and belonging, urging India to break down social barriers. In a poignant ad, a young boy’s endearing mispronunciation of “chocolate” as “CHAAKLET” sparks a moment of unexpected kindness, as his peers welcome him with open arms.
Brand: Cadbury Dairy Milk
Agency: Ogilvy
Creators: Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha - Chief Creative Officers, Ogilvy India
Any Time is Pepsi Time
In a thrilling plot twist, Pepsi turned the tables on its rival with the launch of its viral ‘Any Time is Pepsi Time’ campaign, just eight days after Coke’s ‘Half Time’ debut during the India vs. Pakistan Champions Trophy match. With its challenger mindset at the forefront, Pepsi flipped the script, reigniting the cola wars and proving that in the world of fandom, the excitement never pauses.
Brand: PepsiCo India
Agency: Havas Creative India
Creator: Anupama Ramaswamy, Chief Creative Officer, Havas Creative India
