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Creative Zone
IMPACT Ads Hall of Fame: March
BY Anushka Sengupta
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5 Star’s Make AI Mediocre Again campaign with Ogilvy lauded on Ads 2024: Hall of Fame
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Ogilvy Group India & Mondelez India Win Big at The Ad Club’s Effie India Awards 2024
BY TEAM IMPACT
Spotlight
WEEK IN PHOTOS
BY Anjana Naskar
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BY TEAM IMPACT
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Cadbury Celebrations is CreatingMemoriesNeverClicked this Rakhi
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Creative Zone
LATEST AD CAMPAIGNS
BY Anupama Sajeet
Spotlight
MEET THE GAME-CHANGERS IN PITCH MARKETING 30UNDER30
BY TEAM IMPACT
Interview
IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN
BY Ashee Sharma
Creative Zone
LATEST AD CAMPAIGNS
BY Mitaksh Jain
Spotlight
HOW OGILVY WEAVED AI INTO STORYTELLING IN A MONDELEZ AD
BY NEETA NAIR
Creative Zone
LATEST AD CAMPAIGNS
BY TEAM IMPACT
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FMCG SECTOR SHOWING REVIVAL AFTER SIX QUARTERS: LEADERS AT CII FMCG SUMMIT
BY CHRISTINA MONIZ

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MARKETING WITH HUMOUR

Sumeet Singh, CMO, Infoedge, in a one-on-one with IMPACT, talks about quirky campaigns, connecting with Gen Z, and marketing pop culture events.

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Anoop Manohar, CMO, Axis Bank talks to Anushka Sengupta of IMPACT Magazine

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