For more than nine decades, Himalaya Wellness has been at the forefront of natural skincare, making Neem a household name and a trusted companion for millions of consumers. Over the years, the brand has championed the power of science meeting nature, turning Neem into a symbol of gentle, effective, and reliable skincare. In 2025, Himalaya is writing the next chapter of this journey by unveiling a refreshed Neem Face Wash, reformulated after 25 years of iconic leadership with the promise of ‘5-parts of Neem’ that brings advanced research and innovation into play.
To celebrate this milestone, Himalaya hosted the World of Neem event, a first-of-its-kind platform that not only honours Neem’s legacy but also creates conversations around its relevance in today’s beauty and personal care space. In this interview, Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, takes us behind the scenes of this brand transformation. She shares why the timing was right to reimagine the Neem Face Wash, how consumer insights shaped the new formula, and why digital-first strategies are becoming central to Himalaya’s playbook.
Watch the full interaction here:
Ragini also reflects on the growing role of influencer engagement in building authentic skincare conversations, and how Himalaya is using this as a lever to strengthen its leadership in the Neem category. From balancing a 90-year legacy with being future-ready, to engaging Gen Z through authentic storytelling, her perspective reveals how heritage brands can stay deeply relevant in a fast-changing beauty landscape.
Whether you are a consumer curious about the future of skincare, or a marketer looking for insights into how legacy brands evolve, this conversation offers a rare inside look into Himalaya’s philosophy of innovation, trust, and long-term brand building.
