Himalaya Wellness Company, a pioneer in personal wellness and beauty, has launched the second edition of its successful #ItStartsWithGums campaign on Gum Health Day 2025. Building on the positive reception of last year’s initiative, this year’s campaign leverages digital curiosity and AI-driven storytelling to reinforce a simple, age-old Ayurvedic truth: lasting oral health begins with healthy gums.
Two humorous and insightful digital video commercials (DVCs), titled ‘SOS’ and ‘Breath-checker’, anchor the campaign. Each film features a playful “Conversation with AI” scenario—one involving an over-the-top response to bleeding gums, the other a comical breath check before a date. In both instances, the AI's analysis brings viewers back to the root cause: unhealthy gums.
By blending everyday humour with Himalaya’s trusted Ayurvedic formulations, the brand underscores the vital role of gum health in achieving fresher breath, firmer teeth, and long-term oral wellness. The campaign spans platforms like YouTube and Facebook and will include eye-catching digital displays at key transit points, along with influencer-led activations spearheaded by oral-health experts.
“Oral health begins at the foundation—the gums—and at Himalaya, we’re committed to addressing this essential but often overlooked aspect through the second edition of our #ItStartsWithGums campaign. This initiative goes beyond just raising awareness; it’s about changing behaviour, encouraging early action, and empowering consumers to take charge of their gum health through simple, preventive steps. Because when your gums are healthy, everything else follows—starting from your smile to your overall well-being,” said Ragini Hariharan, Marketing Director, Personal Care and Hygiene, Himalaya Wellness Company.
According to research, many people unknowingly suffer from gum disease, missing early symptoms such as bleeding, swelling, or bad breath. Himalaya’s campaign seeks to bridge that knowledge gap and promote preventive care before problems become severe.
“To specifically target gum health, we’ve developed Himalaya Ayurveda Gum Care Toothpaste, a holistic Ayurvedic formulation featuring 13 time-tested herbs grounded in Danta Swasthya practices. This powerful blend not only removes plaque and fights gum-harmful bacteria but also helps tighten and strengthen gum tissue for long-lasting protection,” added Ponnappa K.B, Brand Manager - Consumer Products Division, Himalaya Wellness Company.
Sunitha Natarajan, Director - Digital Strategy at Social Panga, commented on the campaign’s concept: “This Gum Health Day marks Himalaya's return with our second oral health initiative, emphasizing a crucial message: for good oral care, #ItStartsWithGums. In today's world, we seek answers, not just results. This insight inspired our campaign, featuring two films that engage in conversations with AI, debunking myths, and bringing gum care into everyday conversations. By blending traditional care with digital curiosity, we've created a relatable and impactful campaign that's hard to ignore.”
Through a mix of engaging content, educational messaging, and cross-platform reach, Himalaya Wellness aims to spark conversation, promote early gum care, and establish lasting behavioural shifts in oral hygiene habits.
