April brought a new wave of creativity with brands pushing boundaries and tugging at heartstrings. This month’s standout ads showcased a range of emotions, from heartwarming moments of love and connection to laugh-out-loud humour that left audiences in giggles. With surprising twists and thought-provoking narratives, these ads not only captured attention but also sparked conversations.
Campaign: Indianis Dentris
Colgate’s bold initiative turned a mundane habit into a striking revelation, showcasing overused toothbrushes as exotic flower species. By shedding light on a concerning reality, the brand sparked a national conversation, redefining daily routines and toothbrush habits.
Brand: Colgate India
Agency: Ogilvy India
Creators: CCOs Kainaz Karmakar & Harshad Rajadhyaksha and ECD Juneston Mathana, Ogilvy India
Campaign: Googly
Google’s latest campaign, Googly, brings cricket and comedy together in a hilarious mashup. With Sourav Ganguly’s quirky avatar, Gangoogly, users can gamify trivia on Google, unlocking virtual runs and cool merchandise. Featuring cricket legends like Sehwag, Kumble, and Mohammed Kaif in absurd situations, Googly turns search into a laugh-out-loud experience.
Brand: Google India
Agency: Bare Bones Collective
Creators: Girish Narayandass, Anuya Jakatdar and Swati Dua, Co-founders, Bare Bones Collective
Campaign: Fanmania enters its Netflix era
Netflix India’s latest film pays tribute to the electric passion of WWE fans, showcasing the larger-than-life energy that transcends generations. With WWE now exclusively on Netflix, Indian fans can dive deeper into the action, drama, and adrenaline of their favorite Superstars, with flagship shows and Premium Live Events at their fingertips.
Brand: Netflix India
Agency: Tilt Brand Solutions
Creator: Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions
Campaign: Too Yumm! To Cheer
Too Yumm! turned stadium snack restrictions into a tasty opportunity with Too Yumm! To Cheer, edible cheer signs that let fans wave their support and munch on it too. With match-day slogans on giant edible chips, the brand brought jugaadu fandom to life in a deliciously creative way.
Brand: Too Yumm!
Agency: FCB Kinnect
Creator: Neville Shah, CCO, FCB Kinnect
Campaign:Love, From Dad
De Beers’ ‘Love, From Dad’ campaign beautifully captures the precious bond between fathers and daughters, celebrating the ritual of a second piercing as a symbol of individuality and love. With natural diamonds at its heart, the campaign showcases the emotional value of diamonds in modern traditions, inspiring dads and daughters to cherish their relationship.
Brand: De Beers
Agency: 82.5 Communications
Creators: CCO Mayur Varma & ECDs Sangeetha Sampath and Ravikumar Cherussola, 82.5 Communications
