Brand: super.money
Campaign: Keep the dives for Jonty. Keep 3% on everything for yourself!
AGENCY
Vishal Dayama
Founder, Braindad
“The lengths to which our protagonist goes to avoid losing cashback makes this ad film both funny and insightful. Jonty Rhodes brought a physicality and likability that elevated the idea beyond just comedy; it’s about behavior, habit, and the thrill of getting something back.”
CLIENT
Premanshu Singh
Co-Founder, super.money
“In many ways, Jonty isn’t just playing himself, he is playing every Indian consumer, jumping through apps and finally landing where cashback is real. With this film, we are not just telling a fun story, we are reinforcing our commitment to shift consumer expectations and make tangible rewards a standard.”
Brand: CaratLane
Campaign: Maayer Aashirbaad
AGENCY
Parikshit Bhattaccharya
Chief Creative Officer, BBH India
“Durga Pujo is already a love story – between people, rituals, and memories. We wanted to frame it as the perfect backdrop for one more love story, and the CaratLane proposal ring became the natural climax. At BBH India, we believe powerful cultural truths make for the most resonant brand storytelling, and that’s exactly what this campaign celebrates.”
CLIENT
Saumen Bhaumik
Managing Director, CaratLane
“Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous—like an unforgettable melody. The film ‘Maayer Aashirbaad’ attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal.”
Brand: Relaxo Footwears Ltd
Campaign: Sar Utha Kadam Badha
AGENCY
Rohit Malkani
Chief Creative Officer, Saatchi & Saatchi India
“First the endless search for a celebrity that mirrored the ethos, then partnering with Ashim to create a stylish, contemporary visual language for the brand. And finally, a narrative that reinforces the Sar Utha Kadam Badha philosophy but moves beyond the struggle to reflect on Sania’s journey of grit and determination.”
CLIENT
Manoj Lalwani
Vice President- Marketing, Relaxo Footwears Ltd
“This association with Sanya is more than just a brand partnership, it’s the start of an exciting new chapter in our journey. With ‘Har Kadam Stylish’ as your way of life and ‘Sar Utha Kadam Badha’ as your way forward, we are confident this will translate into strong resonance and enthusiastic response from customers nationwide.”
Brand: Berger Paints India Ltd
Campaign: Berger Paints | Easy Clean
AGENCY
Arpan Bhattacharya
Executive Director - Head of Creative, Copy (South), MullenLowe Lintas Group
“We wanted to tell a story every parent relates to. A child’s boundless creativity often finds its canvas on the walls. However, instead of framing it as a problem, we chose to celebrate the innocence of the moment, because with Berger Easy Clean, stains are no longer a worry.”
CLIENT
Abhijit Roy
Managing Director & CEO, Berger Paints India
“Walls often become a child’s first canvas, where their creativity and imagination take shape. Our new TVC encourages parents to let their child live their life including drawing on the walls, assuring them that with our innovative wall solutions, stains are no longer a cause for concern.”
