Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has released a new digital film to mark Ganesh Chaturthi. Developed under the brand’s Duniya Ko Rang Do campaign, the film highlights the role of painting and home preparation during the festival.
The film follows the story of a young boy who expresses a strong desire to bring Lord Ganesha into his home for the first time. Initially unaware of the child’s intention, the parents eventually agree, setting aside other concerns such as work, guests, and the need to paint.
The narrative underscores the importance of painting and decorating living spaces in anticipation of festivals. It presents the act of painting as part of the preparation for welcoming the deity into the home. The film ends with the brand’s festive message: “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do.”
Conceptualised by Leo India, the campaign is available on YouTube, Facebook, Instagram and LinkedIn.
Commenting on the launch, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, “Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this heartwarming film, we wanted to tell this story through the eyes of a child welcoming Bappa home for the very first time. Paints play a unique role on such occasions, transforming spaces and adding colour to the memories that will be cherished for years.”
Sachin Kamble, Chief Creative Officer, Leo, South Asia, said, “Birla Opus has always celebrated the transformational power of colours in our lives. With this film, we capture that sentiment through the innocent eyes of a child and his heartfelt wish to welcome Bappa home. The film shows how Birla Opus goes beyond just beautifying walls, they help transform homes into spaces of celebration and love.”
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