Schneider Electric India has announced the appointment of LEO India (formerly LEO BURNETT) as its creative partner.
As the first campaign under the new partnership, the company has launched 'Bring Home the Smart', aimed at promoting its range of smart home electrical products. These include Miluz Zeta switches with built-in AQI indicators, Miluz Zeta motion-sensing LED footlamps, and Wiser smart home automation systems.
Commenting on the development, Rajat Abbi, Vice President, Marketing, Schneider Electric India, said, “We are thrilled to welcome LEO India on board as our creative partner. Our partnership marks an exciting new chapter for Schneider Electric’s continued focus on increasing our offerings for the home electrical market in India. LEO brings a powerful blend of strategic thinking, consumer insight, and creative excellence. Their deep understanding of culture and ability to craft purposeful narratives make them the ideal partner for us as we bring our smart, sustainable home solutions to the forefront.”
Vikram Pandey, Chief Creative Officer at Leo, South Asia, said, “Children are the perfect metaphor for our creative narrative. Their trust, curiosity, and joy reflect exactly how a smart home should feel. Through playful storytelling and relatable moments, we’re showing how Schneider Electric makes smart living effortless and delightful.”
The integrated campaign is being run across television, digital, print, retail, influencer-led platforms, and through on-ground activations in key markets.
