India’s creative momentum remained steady on Day 4 of the Cannes Lions International Festival of Creativity 2025, with the country adding three Gold Lions and two Bronze Lions, cementing its position as one of the standout performers at this year’s festival.
Leading the charge was FCB India’s ‘Lucky Yatra’ for Indian Railways, which clinched three Gold Lions across Brand Experience & Activation, Creative Commerce, and Creative Business Transformation categories.
The campaign has now won a total of six Golds and a Grand Prix over the course of four days, having earlier secured two Golds on Day 3 (in Direct and PR) and one Gold on Day 1 (in Outdoor), along with the coveted Grand Prix in PR Category.
Tackling the issue of ticketless travel, Lucky Yatra reimagined Indian Railways tickets as entries into a national lottery, incentivising honest commuting with a compelling blend of cultural relevance and gamified innovation. The campaign stood out for its seamless fusion of on-ground action and digital amplification, turning everyday tickets into symbols of hope and reward, and becoming one of India’s most awarded campaigns this year.
Dheeraj Sinha, Group CEO, FCB India & South Asia exclaimes, "Winning 10 Lions at Cannes – including a Grand Prix, multiple Golds, Silvers and Bronzes – is a proud moment for all of us at FCB India. What makes it truly special is the diversity of work, across categories, platforms, and client businesses. It’s a reflection of the culture of creativity we’re building—where strategic clarity meets bold storytelling. This isn’t just about awards. It’s about the consistency of thinking and the collaborative spirit that drives us forward.”
India also won two Bronze Lions today in the Brand Experience & Activation category. Ogilvy India won a Bronze lion for its 'Eye Test Menu' campaign for Titan Company Ltd while Leo India won a Bronze lion for its 'Acko Tailor Test' campaign for Acko.
‘Eye Test Menu’ by Ogilvy India for Titan Company Ltd offered a meaningful design-led solution by turning dhaba menus into functional eye charts, helping India’s truck drivers test their vision in an accessible, everyday setting. The campaign blended public health with empathy, delivering both function and emotion.
Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak, CCOs, Ogilvy India, express their joy saying, “We scored one more lion for Titan Eye Test Menu today. This makes it three lions for this one campaign. The three of us are extremely happy for our Bangalore office. It has been a journey to see this idea from conception to coming alive and the team has been relentless. The fact that it has won across Design, Media and Brand Experience truly speaks to the power of this piece."
‘Acko Tailor Test’ by Leo India for Acko addressed heart disease awareness through a hyperlocal health innovation, partnering with tailors to measure waist-to-hip ratios during routine fittings. The campaign turned a mundane moment into a potentially life-saving intervention, grounding Acko’s brand purpose in community and care.
With just one day left in the festival, India’s cumulative metal tally continues to reflect a rich mix of purpose, ingenuity, and cultural insight, demonstrating that when Indian creativity connects with humanity, the world listens.
Total Metal Tally - 31 (9+3+14+5)
Metal Tally Day 4 - 5 ( 3 Gold, 2 Bronze)
Cannes Wins Across Categories Day 4:
Brand Experience & Activation - 1 Gold, 2 Bronze
Lucky Yatra by FCB India for Indian Railways - Gold
Eye Test Menu by Ogilvy India for Titan Company Ltd - Bronze
Acko Tailor Test by Leo India for Acko - Bronze
Creative Business Transformation - 1 Gold
Lucky Yatra by FCB India for Indian Railways - Gold
Creative Commerce - 1 Gold
Lucky Yatra by FCB India for Indian Railways - Gold
