The popular quiz show Kaun Banega Crorepati (KBC) continues to enthrall audiences across India with its compelling mix of knowledge, entertainment, and transformative opportunities. As Season 16 progresses, the show's significant appeal is highlighted by its impressive lineup of sponsors.
In a notable development, KBC has seen a 100% increase in sponsorships this year, with a total of 12 brands joining as sponsors. Leading the sponsorship roster are ACKO and Aditya Birla Group, serving as Co-presenting Sponsors. IDFC First Bank maintains its role as the exclusive Banking Partner for the third consecutive year. New to the sponsorship fold, Atomberg, Vimal, and Sensodyne have come on board as Co-powered Sponsors. Additionally, Veeba has been named Taste Partner, while Ultratech Cement and Kalyan Jewellers join as Partners. Raymond has been appointed as the Wardrobe Partner, and Godrej Locks takes on the role of Safety Partner.
The show's innovative KBC Play Along feature, available on Sony LIV, continues to engage viewers by allowing global audiences to participate in real-time. This interactive element not only enhances viewer involvement but also provides advertisers with valuable opportunities to connect with a highly engaged audience.
KBC offers a range of in-show integration opportunities, allowing brands to embed themselves within the show’s narrative and build meaningful connections with viewers. This season, brands have strategically positioned themselves to maximise their visibility and engagement.
Noteworthy integrations include:
- ACKO: Partners with KBC LIFELINES, leveraging show moments to integrate insurance messaging effectively.
- Aditya Birla Group: Sponsors the education of children equivalent to the number of questions asked, aligning with their corporate social responsibility goals.
- IDFC First Bank: Features prominently as the banking partner across key winning moments throughout the show.
- Atomberg Fans: A first-time sponsor providing hampers to winners, enhancing the viewer experience.
- Sensodyne: Sponsors the "Expert Question of the Day," associating its brand with expertise and trust.
- Raymond: Serves as the Wardrobe Partner, contributing to the show’s fashion and presentation.
- RBI: Integrates the message "Jankar Baniye Satark Rahiye" within bonus questions, promoting awareness and caution.
- Godrej Locks: Rewards contestants at the critical ?25 lakh “padav” and integrates their safety messaging at pivotal moments.
Season 16 of Kaun Banega Crorepati has already set new standards for viewership and engagement. The show is currently streaming on Sony LIV, providing both viewers and sponsors with another exciting season of extraordinary experiences.
