Monks, the digital marketing arm of S4Capital plc, has appointed Sonali Khanna as India Head – Business & Integration, with immediate effect.
In her new role, Khanna will oversee business solutions and integration strategy, working alongside Ketan Desai, Managing Director of Monks India. She will focus on expanding Monks’ digital marketing services and developing client relationships across the Indian market.
Khanna has more than 25 years of experience in advertising and brand strategy. Prior to joining Monks, she was President and Branch Head at Lowe Lintas South. Her previous roles include senior leadership positions at MullenLowe Lintas Group and Grey Worldwide.
Her experience spans sectors such as FMCG, e-commerce, retail, telecommunications and digital-native brands. She has led brand campaigns for clients including Britannia, Tanishq, Zoya, Fastrack, Unilever (Fair & Lovely, Clinic Plus, Tresemmé), Flipkart, Swiggy, Unacademy, CultFit, MRF, TVS, ITC Dairy, Paper Boat, Reliance Trends, GSK, Dabur and Nestlé.
Commenting on the appointment, Ketan Desai said, "Sonali’s appointment marks an important step in our journey of building Monks India as a true partner for transformation. She brings a rare combination of strategic vision, empathetic leadership, and a deep understanding of what Indian brands need today. Her track record of driving growth across diverse categories will help us scale our integrated offering and strengthen our most important partnerships with both clients and our people."
Sonali Khanna added, “In today’s tech-enriched business environment, clients are looking for strategic unlocks, disruptive creative thinking, and accelerated growth. Powered with a suite of global tools that offer AI-powered creativity, digital content, and tech-driven production workflows, Monks is uniquely positioned to bring big ideas to life through an integrated digital marketing model. Clients can now scale their business using a platform-integrated approach, while minimising marketing and communication complexities. I’m really excited to be part of this movement that converges big-brand thinking with a digital-first ecosystem, and I look forward to leading this transformational journey of brands alongside the leadership team at Monks.”
Monks stated that Khanna’s appointment is part of its ongoing efforts to expand its operations in India and support businesses through its digital marketing services, combining data, creative, media and technology.
