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Impact Feature
Jokes Mean Business
BY Anushka Sengupta

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Debdatta Bajpai Appointed Group Creative Director at Monks
BY TEAM IMPACT

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Britannia Turns Print Ad into Magical Portal for Harry Potter’s Birthday Celebration
BY TEAM IMPACT

Impact Feature
Cannes you be Honest?
BY Ruchika Jha

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Britannia’s ‘A Bite of TN’ turns Milk Bikis into symbols of Tamil pride
BY TEAM IMPACT

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Hindustan Coca-Cola Beverages names Hemant Rupani as CEO
BY TEAM IMPACT

Talking Point
When Brands Collaborate
BY Pritha Pahari

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Britannia Good Day Launches 'Flavours of Equality' Pack in Collaboration with Parle Monaco
BY TEAM IMPACT

Cannes Lions 2025
After a slower Day two, will India restore its pace on Day three?
BY TEAM IMPACT

Cannes Lions 2025
11 Campaigns that are e4m & IMPACT's best bets at Cannes Lions 2025
BY Yash Bhatia

Cannes Lions 2025
Talented Scores Seven Cannes Lions Shortlists for Britannia Industries Campaigns
BY TEAM IMPACT

Cannes Lions 2025
FCB Kinnect’s ‘Too Yumm To Cheer’ shortlisted at Cannes Lions 2025 for OOH category
BY TEAM IMPACT

Cover Story
Will India Get ‘Lucky’ at Cannes?
BY NEETA NAIR

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Britannia Launches #EatHappens Campaign for Good Day Chunkies
BY TEAM IMPACT

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Britannia Teams Up with Chess Champion Gukesh Dommaraju
BY TEAM IMPACT

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Britannia Milk Bikis Launches India’s First Fully AI-Generated Ad Film Featuring Gukesh D
BY TEAM IMPACT

Cover Story
PRINT TAKES FLIGHT AGAIN
BY Anjana Naskar

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Britannia Gobbles Unveils Softer Cakes with ‘Badey Badon Ko Pighla De’ Twist
BY TEAM IMPACT

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Ajith Fans Create 15-Foot Milk Bikis Garland at Chennai Film Celebration
BY TEAM IMPACT

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Britannia 5050 Revives 4th Umpire Game with Bigger Rewards and Digital Platform
BY TEAM IMPACT

TOP STORY

The Unexpected MVPs of Brand Campaigns!

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?


Backbay: Boxed, not Bottled


Duroflex: The Business of Rest


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