Britannia Treat Croissant and Havmor have partnered to introduce the Croissant Blockbuster ice cream sandwich, combining the brands’ respective croissant and ice cream offerings in a limited-edition indulgence.
The collaboration brings together Britannia Treat Croissant and Havmor Blockbuster in three combinations: Vanilla Croissant & Triple Choco, Mixed Fruit Croissant & Wild Berries, and Cocoa Croissant & Triple Chocolate. The offering pairs the soft, filled texture of the croissant with Havmor’s ice cream in contrasting flavour and texture combinations.
The collaboration is being supported by a digital film that showcases the two products coming together, building towards the final ice cream sandwich.
Shekhar Agarwal, GM - Marketing, Cakes, Rusk and Croissant, Britannia, said, “Consumers are always looking for new ways to enjoy their favourite treats, and this collaboration brings two favourites together and further elevates the experience. Britannia Treat Croissant and Havmor Blockbuster each bring their own distinct taste and appeal to the combination, creating a new way to enjoy them together. We are excited to democratise this experience for our consumers and see the pairing become part of consumers’ indulgent moments.”
Commenting on the collaboration, Rishabh Verma, CMO - Vice President Marketing, Havmor Ice Cream, said, “Today, food is not just about taste; it is increasingly about discovery, experience and the excitement of trying something new. The viral croissant-ice cream trend is a great example of how consumers are turning simple food combinations into shareable moments. With Havmor Blockbuster and Britannia Treat coming together, we wanted to build on that excitement and create an indulgent experience that feels fresh, playful and distinctly relevant to today’s consumer. This collaboration reflects our continued focus on creating innovative formats that make ice cream more experiential and give consumers new reasons to engage with the brand.”
The Britannia Treat Croissant and Havmor Blockbuster Ice Cream Sandwich will be available for a limited period at select Havmor parlours in Ahmedabad, Delhi and Mumbai. Consumers can also access the pairing as a combo on Zepto.
