Dove has unveiled its latest campaign, ‘Reclaim Your Curls’ with actor Taapsee Pannu to celebrate the beauty, strength, and authenticity of curly-haired women across India.
At the heart of the campaign is a film featuring Taapsee herself. In it, she talks about individuality, confidence, and breaking free from outdated beauty norms at a time when women are reclaiming their identity in every way.
Speaking about the campaign, Taapsee Pannu said, “This campaign is especially close to my heart because I was the one who reached out to Dove. I wanted to start a conversation not just about hair, but about confidence, identity, and self-acceptance. I wanted younger girls to see that I stand tall and proud with my curls, just as they are. Curls have a personality of their own, and yes, they can be unpredictable but once you learn to embrace them, they become your strength. To every young girl out there: be patient with your curls. Get to know them. One day, you’ll look back and wonder why you ever wanted to change them.”
‘Reclaim Your Curls’ invites women to rethink the way they see their hair. Not as something that needs changing, straightening, or controlling but as something powerful.
“We believe beauty should empower, not limit,” says Sairam Subramanian, Vice President – Hair Care, Unilever. “With this campaign, we want to give curls the love they’ve long deserved. Taapsee is the perfect voice for this- honest, bold, and real.”
