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Dove, a leading name in beauty and personal care, continues its legacy of hair care innovation with the launch of its new Scalp+Hair Therapy Density Boost range. The brand’s latest campaign, 'Change Hair Density, Change Hair Destiny,' introduces the Density Boost Revitalizing Scalp Serum, a clinically proven solution designed to visibly enhance hair density and thickness in just 8 weeks*.
The campaign, which includes a compelling film, showcases the serum’s ability to increase hair density by 10,000 strands within eight weeks*. Powered by 2.5% Niacinamide and 1.5% Zinc-Peptides, the serum works by strengthening roots and improving scalp health overnight. It penetrates 15 layers deep into the scalp to fortify the hair’s foundation and promote growth. An independent study on Indian women revealed that 99% experienced visible improvement in hair density and thickness within the same period^.
“We’ve created the Scalp + Hair Therapy Density Boost range to address the growing concern of thinning hair, focusing on scalp health as the key to achieving stronger, fuller hair,” says Sairam Subramanian, Vice President of Haircare at HUL. “This launch reinforces Dove’s commitment to providing effective, science-backed solutions that help individuals feel confident and beautiful.”
Developed in collaboration with dermatologists and hair care experts, the new serum is easy to apply with its dropper design, offers a soothing fragrance, and leaves no transfer onto pillows, making it ideal for overnight use. Free from sulfates, parabens, and dyes, the serum aligns with Dove’s clean beauty promise and is PETA-approved for cruelty-free practices worldwide.
Dove’s latest offering marks a new era in hair care, empowering individuals to achieve visibly thicker, healthier hair with the support of dermatologist-backed expertise and cutting-edge formulas.
