Vogue Eyewear has announced Bollywood actor Shahid Kapoor as its newest brand ambassador, joining actress Taapsee Pannu in an engaging new campaign that champions authenticity and personal style.
Set against a contemporary, gallery-inspired backdrop, the campaign film showcases a refreshing blend of playful banter and introspective moments between the two stars, bringing their personalities to the forefront while highlighting the brand’s latest eyewear collection.
Speaking about his association with Vogue Eyewear, Shahid Kapoor said, “Style to me has always been about self-expression without boundaries. I’m excited to join Vogue Eyewear and be part of a campaign that encourages people to be themselves, unapologetically and without rules.”
Taapsee Pannu, a longstanding face of the brand, echoed this sentiment. “Working with Vogue Eyewear has always been about embracing who I am — unfiltered and free,” she said. Reflecting on the campaign, she added, “Together, we hope to inspire more people to own their style, their way.”
The campaign marks a bold step in Vogue Eyewear’s ongoing journey to promote fashion that celebrates individuality, with Shahid and Taapsee bringing charm, confidence, and relatability to the brand’s message.