Neel Pandya has announced the launch of Climaty AI, a new SaaS platform aimed at integrating carbon responsibility with media performance. The company will operate across APAC, GCC, EU, UK, and North America.
Pandya brings over 20 years of experience in marketing and advertising, having held leadership roles at L’Oréal, Vodafone, and GroupM (Unilever). He was most recently CEO of Pixis, where he led the AI-based marketing platform through a period of global expansion and funding.
He has also chaired the Society of Advertisers’ Media Forum.
With Climaty AI, Pandya is focusing on Agentic AI and climate technology to address challenges he experienced in his previous roles. The platform combines media efficiency with environmental accountability.
“After years of working on performance optimization via global brands, agencies, and AI platforms, I felt a responsibility to lead the next critical shift where marketing intelligence integrates environmental impact,” said Pandya.
“I believe the future of marketing lies in AI-powered automation, measurable outcomes, and purpose.”
Climaty AI offers what it calls an end-to-end CliMarTech stack. Its components include:
- Cross-Media Carbon Intelligence: A tool to measure ad emissions across media channels and provide AI-driven strategies to reduce them.
- Agentic AI Suite: Autonomous agents that manage workflows, customise creatives, provide real-time analytics, and optimise campaigns.
- Programmatic+: An inventory model with direct publisher deals and carbon-aware bidding, excluding made-for-advertising content.
- Ad Net Zero Pathway: Emission offsets through verified carbon credit projects.
“Climaty AI is the answer to every CMO asking, 'How do I grow responsibly?' With Agentic AI at the core and sustainability at the heart, we’re not just solving problems but re-engineering the operating system of modern marketing,” Pandya added.
The platform is positioned as a climate layer for media decision-making and is launching across multiple global markets.
