Swiggy India’s on-demand convenience platform, has partnered with Tourism Western Australia (TWA) to promote the Australian state as a travel destination for Indian consumers. The collaboration coincides with World Tourism Day and is aimed at generating interest among Indian travellers in visiting Western Australia.
The campaign is live across the Swiggy and Instamart platforms and features the Quokka, an animal native to Western Australia. Referred to in the campaign as a "happiness mascot," the Quokka appears in various elements of the Swiggy user experience, including post-order tracking maps and in-app banner ads.
The campaign also includes a digital challenge called 'Find the Quokka,' where users explore a virtual travel map of Western Australia to locate five hidden Quokka icons. Participants who complete the challenge will enter a lucky draw, with one winner receiving return flight tickets for two to Western Australia, sponsored by Tourism Western Australia.
A known attraction in the region is the 'Quokka Selfie,' a trend on social media that has gained traction among international tourists. The campaign seeks to familiarise Indian consumers with this and other travel experiences in Western Australia.
Speaking on the partnership, Mr. Tom Upson, Director Markets & Aviation, Tourism Western Australia, said, “India is one of Western Australia’s most important and fastest-growing visitor markets. By joining hands with Swiggy, we aim to inspire more Indian travellers to explore the breathtaking landscapes and welcoming spirit of our state. India’s quick commerce and online food delivery boom, led by Swiggy’s vast reach, offers us a unique platform to connect with today’s connected, convenience-driven consumers and place our destination firmly on their travel radar.”
“The Quokka is Western Australia’s charm. By bringing it into the Swiggy experience, we hope to spark curiosity among Indian consumers and inspire them to choose Western Australia as their next holiday destination,” added Upson.
Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said, “Swiggy has always looked at ways to go beyond transactions and spark meaningful engagement with our consumers. Our partnership with Tourism Western Australia reflects this vision. By introducing the Quokka into the Swiggy experience, we are creating a moment of joy that nudges our users to imagine the pleasures of travel, even in the middle of their everyday routines. With our deep reach across millions of households and our unique ability to blend digital and physical touchpoints, this collaboration is a great example of how brands can come together to inspire aspiration while staying rooted in everyday relevance.”
Mr. Arjun Mukundd, Country Manager, Tourism Western Australia, said, “Travel is about creating moments of happiness that last a lifetime. With this campaign, we’re inviting Indian travellers to imagine their own joyful moments in Western Australia, whether that’s taking a Quokka Selfie, exploring our natural wonders, or experiencing our unique culture. From food to travel, both Swiggy and Tourism Western Australia celebrate life’s happiest moments. This collaboration brings the Quokka, our most loved local, into everyday India while inspiring travellers to plan their own unforgettable trip to Western Australia.”
“This campaign is carefully crafted to align with one of the most consistent touchpoints in a consumer’s daily routine, the instant commerce platforms. They represent a vast ecosystem where we can effectively filter and engage with our target audience.”
The campaign is available on the Swiggy app from 28 September to 11 October 2025 in Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune, and Chennai. The timing of the campaign aligns with India’s festive and holiday planning season.
