Swiggy, an on-demand convenience platform in India, has launched the third edition of its talent initiative, Swiggy Wiggy. The programme invites delivery partners across India to submit videos displaying skills such as singing, sketching, rapping, dancing, beatboxing, and other forms of creative expression.
According to the company, over 3,000 delivery partners participated in Swiggy Wiggy 3.0. The top 10 shortlisted entries are now open for public voting on the Swiggy Delivery Partners official Instagram handle from 26 July 2025.
Alongside the talent submissions, Swiggy also released an original rap anthem for this edition, performed by Indian hip-hop artist ‘The Siege’. The song is available on the official Instagram handle and is intended to acknowledge the efforts and stories of the delivery partner community.
Swiggy also conducted mobile van auditions in multiple cities to support wider participation.
The five most-voted participants will be invited to Swiggy’s corporate headquarters in Bengaluru for a live finale on 6 August 2025. Prizes worth up to Rs. 5 lakh will be awarded. The first-place winner will receive a Royal Enfield motorcycle, while the next four finalists will be given cash prizes of Rs. 1 lakh, Rs. 75,000, and Rs. 50,000 respectively.
Previous editions of the initiative have seen delivery partners gain further opportunities. Aakash Saroj, a runner-up in Season 2, auditioned for Hip Hop India 2 on Amazon miniTV after his performance gained attention. Harish, a sketch artist and finalist, exhibited and sold his artwork at a Swiggy event last year. Other participants included calisthenic performers, tabla players, singers, and painters.
Swiggy stated that Swiggy Wiggy aims to provide a platform for delivery partners to display their abilities beyond their professional roles.
Watch the video here.
