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More From Impact
Swiggy's Dineout Gets a Fresh Look to Make Its Mark on India’s Dining-Out Scene
BY TEAM IMPACT

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Abhishek Shetty joins Grab as Regional Director & Head of Product Marketing
BY TEAM IMPACT

Spotlight
When OOH Shows Up And Stands Out Too
BY Antora Chakraborty

IMPACT Stories
When Bappa comes home with a delivery partner
BY Isha Khatu

More From Impact
Swiggy Dineout turns GIRF into ‘The Great Indian Ravi Festival’
BY TEAM IMPACT

More From Impact
Instamart Asks: What If Your Favourite Snack Needs a 25-Year Reality Check?
BY TEAM IMPACT

Spotlight
Brands Said Copy And Paste
BY Antora Chakraborty

More From Impact
Swiggy’s concierge platform CREW forays into travel segment
BY TEAM IMPACT

IMPACT Stories
Are the cinemas becoming a marketer’s playground?
BY Isha Khatu

More From Impact
Swiggy and Hero MotoCorp partner on two-wheeler access and road safety for delivery riders
BY TEAM IMPACT

More From Impact
Instamart brings MINISO’s lifestyle range to quick commerce
BY TEAM IMPACT

More From Impact
Instamart turns ‘gas problem’ into a two-product OOH gag
BY TEAM IMPACT

More From Impact
Instamart brings Esha Deol back with ‘Dhaai Kilo Ki Rakhi’ for Raksha Bandhan
BY TEAM IMPACT

More From Impact
Swiggy elevates Himavant Kurnala as Chief Growth and Product Officer – Instamart
BY TEAM IMPACT

IMPACT Stories
Are retailers losing the digital race to Q-commerce?
BY Anaum Shaikh

IMPACT Stories
How Brands Are Rewriting the Rules of Relevance in Real Time
BY Anaum Shaikh

IMPACT Stories
Speed Over Quality?
BY Isha Khatu

Spotlight
Shelf Wars 2.0
BY Pritha Pahari

Talking Point
Q-Commerce Goes Premium
BY Pritha Pahari

Cover Story
Checkout Goes Chatty
BY Antora Chakraborty

TOP STORY

When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?


‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’


Scale Meets Speed


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