Instamart has partnered with global lifestyle retailer MINISO to bring its products to quick commerce for the first time. The launch includes over 90 products across bags and accessories, kitchen and dining, stationery, art and hobbies, and toys.
The assortment features everyday products such as backpacks, water bottles, tiffin boxes and stationery, alongside merchandise featuring Harry Potter, Hello Kitty, My Melody, Kuromi, BT21 and Disney’s Stitch.
Gautam Swaroop, Chief Business Officer, Instamart, said, “At Instamart, we're constantly bettering our assortment to reflect how and what customers shop today. MINISO has created a unique space in the lifestyle category with products that are fun, functional, design-led and accessible. By bringing the brand to Instamart, we're giving customers the convenience of getting these favorites delivered to their doorsteps while continuing to build a more comprehensive everyday shopping destination.”
Charmaine Chan, Vice General Manager, Miniso India, said, “We are pleased to announce that MINISO is now available on Swiggy Instamart. From well-designed, high-quality and value-for-money lifestyle products to IP collaborations and collectible toys that bring joy, comfort and emotional connection, MINISO continues to make everyday life more fun and inspiring. Through our partnership with Opptra, we look forward to bringing MINISO closer to more consumers across India with greater speed and convenience.”
MINISO will initially be available across key metros, with plans to expand its catalogue and city presence in the coming months. The move also supports Instamart’s wider push into categories such as lifestyle, gifting, beauty, toys and general merchandise.
