Tags Story

More From Impact
Instamart brings MINISO’s lifestyle range to quick commerce
BY TEAM IMPACT
More From Impact
Instamart turns ‘gas problem’ into a two-product OOH gag
BY TEAM IMPACT
More From Impact
Instamart brings Esha Deol back with ‘Dhaai Kilo Ki Rakhi’ for Raksha Bandhan
BY TEAM IMPACT
More From Impact
Swiggy elevates Himavant Kurnala as Chief Growth and Product Officer – Instamart
BY TEAM IMPACT
IMPACT Stories
Are retailers losing the digital race to Q-commerce?
BY Anaum Shaikh
IMPACT Stories
How Brands Are Rewriting the Rules of Relevance in Real Time
BY Anaum Shaikh
IMPACT Stories
Speed Over Quality?
BY Isha Khatu
Spotlight
Shelf Wars 2.0
BY Pritha Pahari
Talking Point
Q-Commerce Goes Premium
BY Pritha Pahari
Cover Story
Checkout Goes Chatty
BY Antora Chakraborty
More From Impact
Instamart appoints Nandita Sinha as Chief Executive Officer
BY TEAM IMPACT
More From Impact
Instamart brings LPG to quick commerce with HPCL’s new ‘HP Navya’ cylinder launch
BY TEAM IMPACT
More From Impact
Instamart appoints Gautam Swaroop as Chief Business Officer
BY TEAM IMPACT
More From Impact
Instamart Opens an 'OPD' Outside NEET Centres
BY TEAM IMPACT
Interview
INTO THE SWIGGY-VERSE
BY Antora Chakraborty
Cover Story
Micro Stories, Macro Impact
BY Anaum Shaikh
IMPACT Stories
‘The moment we second-guess ourselves, we aren't as memorable’: Mayur Hola of Swiggy
BY Antora Chakraborty
More From Impact
Sunfeast Marie Light encourages couples to ‘divorce their phones’ with new initiative
BY TEAM IMPACT
IMPACT Stories
‘Snap’ed The Gen Z
BY Antora Chakraborty
Talking Point
When Experience is the Product
BY Raaina Jain

TOP STORY

Ads in Focus

Highlighting some of the memorable campaigns from the week gone by

The Closet Chronicles

Sports’ New Playing Field

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

ACKO’s Chief Marketing Officer, Nitin Khanna on Breaking Insurance’s Fear Code