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Ajay Devgn returns in Instamart’s Quick India Movement campaign with an AI twist
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boAt Launches 'Upgrade to boAt' Festive Campaign Featuring Indian Creators
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Q-up for Ads
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Spotlight
The Unexpected MVPs of Brand Campaigns!
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Talking Point
When Brands Collaborate
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Cover Story
The Next Gen Marketing Masters
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Instamart Appoints Ankit Jain as Senior Vice President of Operations
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Instamart Unveils New Brand Identity as It Moves Towards a Standalone Presence
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Instamart’s ‘Add Yourself to Cart’ Campaign Delivers Love This Mother’s Day
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Swiggy Instamart Unveils 'Maxxsaver' for Extra Savings on Orders in 100 Cities
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TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go


The Rebel Recipe


‘Creative work now brings least revenue’


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