Instamart has partnered with Hindustan Petroleum Corporation Limited (HPCL) to launch India's first on-demand LPG cylinder delivery service on a quick commerce platform. The partnership also marks the debut of HPCL's newly launched HP Navya 10 kg composite LPG cylinder on Instamart, expanding the platform's instant-delivery offering into an essential household category.
The service will initially be rolled out in Bengaluru, allowing consumers to order HP Navya cylinders as well as 5 kg metal LPG cylinders directly through the Instamart app. Designed for modern households, HP Navya features a lightweight, corrosion-resistant and translucent composite body that enables users to monitor gas levels easily. The offering is also available without an existing domestic LPG connection, making it suitable for students, working professionals and smaller households.
Orders will be fulfilled through HPCL's authorised distributor network, with deliveries carried out by trained personnel in line with safety and regulatory protocols. First-time purchases will require identity verification, while refill orders can be placed by returning the empty HPCL cylinder at the time of delivery.
Amitesh Jha, CEO, Instamart, said: "Instamart has expanded its consumption use cases well beyond groceries to become part of everyday life. With HPCL, we're extending that convenience to an essential household service, bringing LPG onto Instamart while maintaining the safety and reliability standards consumers expect."
Amit Garg, Director-Marketing, HPCL, said: "Customer needs are evolving, and HPCL is committed to provide innovative solutions to meet them. We are making LPG more accessible and convenient for Naya Bharat with focus on safety, trust and reliability that customers associate HP Gas with. HP Navya, our new Composite LPG Cylinder brand, reflects our commitment to delivering innovative energy solutions that make everyday life simpler and more convenient. Through the Instamart platform, we will be able to reach customers through a fast, convenient and digitally enabled platform, making HP Navya Composite LPG Cylinders more accessible while enhancing the overall customer experience."
The partnership marks a strategic expansion for both companies, with Instamart moving into high-trust household essentials and HPCL extending its distribution network through a digital-first, on-demand channel.
