Abhishek Shetty has joined Grab as Regional Director & Head of Product Marketing, moving on from his role as Marketing Head at Swiggy Instamart. In his new role, Shetty will work across Grab’s markets, with his mandate spanning Mobility, Deliveries, Financial Services and Commerce.
Shetty announced the move on LinkedIn, saying the role will bring consumer understanding closer to product, proposition, go-to-market and growth decisions across Grab’s businesses.
He joined Swiggy in February 2024 as Marketing Lead for Instamart. During his stint, he was involved in building Instamart’s brand beyond its core quick-commerce proposition, with campaigns that used humour, cultural moments and consumer-led communication.
Before joining Swiggy, Shetty was the Global CMO at Stader Labs. His earlier experience includes marketing roles at Sony Pictures Networks India, Celio, BESTSELLER, Saatchi & Saatchi and Mid-Day.
The move to Grab marks a broader regional mandate for Shetty, taking him from marketing leadership at a quick-commerce business in India to a product marketing role covering multiple consumer-facing businesses and markets across Southeast Asia.
