AMD, in collaboration with Social Panga and Yellow Shutter, premiered a Diwali film that blends technology with tradition. The film focuses on the festive season’s essence, spending time with loved ones, while highlighting AMD’s high-performance processors, the brand informed.
The film is built around the idea: finish your work faster, celebrate sooner. It shows the protagonist completing demanding tasks such as rendering and loading without delays, reinforcing the message, “AMD ke saath, ab koi deri nahi. Na kaam mein, na khushiyon mein,” the brand claimed.
Watch the film:
Vinay Sinha, Corporate Vice President, India Sales at AMD, said, “At AMD, we believe technology should empower people—not slow them down. This film beautifully captures that belief. With our processors delivering exceptional speed and performance, we want users to spend less time waiting on their devices and more time celebrating with the people who matter most.”
Gaurav Arora, Co-founder of Social Panga, commented on the campaign, “The only light you should need this Diwali is from diyas, not your laptop screen. With AMD, we wanted to show how technology and AI can actually give time back, helping you complete your work faster and more efficiently. So, when it’s time to celebrate, you can switch off your screens and truly soak in the warmth and glow of the festive lights.”
Rohit Singh, Senior Creative Director at Social Panga, added, “My mother never understands why I’m on my laptop on Diwali, and honestly, she’s got a point. Some moments shouldn’t have a processor in them. But that’s the thing about AMD—it performs faster, so you can finish sooner and step away for what really matters—the celebrations.”
The film concludes with the line, “Toh milte hai phir, Diwali ke baad,” serving as a reminder that while work will always be present, moments of celebration shouldn’t be missed. The brand claimed that with AMD processors, users can enjoy both performance and presence during the festive season.
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