As it marks its fourth anniversary and enters its fifth year, The Yellow Shutter has announced the launch of ShutterPop—a dedicated content studio designed to meet the demands of today’s fast-paced digital environment.
In the last four years, the agency has worked with over 200 brands across sectors such as FMCG, fashion, and EdTech, delivering ad films recognized for their craft and storytelling. With brands increasingly seeking quick, engaging, and platform-native content, ShutterPop aims to bridge the gap between high-quality production and the speed and flexibility required by modern marketing.
The Yellow Shutter’s portfolio includes campaigns for leading names such as Tilda Rice, Novo Nordisk, AMD India, Trends, Mia by Tanishq, Policy Bazaar, Tally Solutions, Himalaya Wellness, EatFit, Yousta, Karnataka Bank, Jubilant Foods, Manipal Hospital, Saffola, Cipla, Flipkart, Google, among others.
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"The world of content is a stage that’s always changing, and we're ready for our next act. ShutterPop is our answer to the demand for purpose-driven content that performs at the speed of culture. We're committed to breaking the myth that big ideas need big budgets, living by our motto: ‘Think small for bigger impact.’ While our ad film work continues to thrive, we're already looking to the future—integrating great scripts with AI to conquer new frontiers in filmmaking," said Dilpreet Kaur Sandhu, Head of Business Growth & Strategy, The Yellow Shutter.
Adding to this, Gaurav Arora, Co-Founder of The Yellow Shutter, shared: “Four years, 50+ brands, and countless stories later—it still feels like the start of an adventure. What began as a passion has grown into something much bigger, and ShutterPop is the next leap. It puts the spotlight on short-form video storytelling and the exciting possibilities of AI-driven films. From our first experiment to now creating 40+ AI-powered films, this journey has been full of learning, laughter, and magic. With ShutterPop, we’re set to keep that momentum alive—with bolder ideas and stories that only get better from here.”
ShutterPop will offer different formats of videos like AI-led videos, reels & short-form content, explainer videos and product launches, employer branding content, Animated videos amongst others.
Operating out of Bengaluru, Mumbai, and Delhi—with a network spanning India and beyond—ShutterPop combines the craft of filmmaking with a nimble creative approach, making it scalable, budget-friendly, and trend-ready.
