BigCity Promotions, a sales promotions and loyalty solutions agency, has unveiled the ‘Festive Reward Strategist’, a tech-enabled, ROI-driven platform. Built to empower CMOs and brand leaders, this tool simplifies the planning process and delivers high-impact, insight-led reward campaign strategies in just minutes. The tool can be used by visiting https://www.bigcityfestiveworks.in/
The ‘Festive Reward Strategist’ is built from 18+ years of BigCity’s expertise in reward marketing. From FMCG, retail, durables, alcohol, automobiles, to BFSI, the tool adapts recommendations based on sector-specific learnings and campaign objectives like acquisition, product trials, repeat purchase, footfalls, engagement, and more.
With its data-backed recommendations and execution-ready output, the tool acts as a brand’s strategic springboard eliminating guesswork, shortening turnaround times, and leading to sharp decision-making. It offers a seamless bridge between strategy and implementation.
Speaking on the launch of the Festive Reward Strategist tool, Vikas Shah, Co-Founder, BigCity Promotions, said, “With clear, measurable results and a strong tech-aligned execution plan, the ‘Festive Reward Strategist’ is a powerful tool for both creative and performance-led festive marketing. The festive quarter in India is most competitive and chaotic for marketers, where speed, precision and innovation are critical. The tool will help in driving results at scale with zero margin for error and create a standout campaign that is both creative and compliant, rewarding and ROI-positive.”
