EUME Luggage has launched '100 Days of Gold', a festive campaign under which 100 customers will win gold coins through a raffle running from August 1 until Diwali.
The campaign is open to customers purchasing any EUME product through the brand's online and offline stores across India. Marketplace purchases are also eligible, subject to registration with proof of purchase.
Customers will receive raffle entries based on their purchase value, with higher spending translating into more chances to win. By the end of the campaign, EUME will award 100 gold coins totalling 99 grams, ranging from 0.5-gram coins to a 20-gram bumper prize. Winners will be announced through live raffles on the brand's Instagram handle during the campaign period.
Commenting on the campaign, Naina Parekh, Co-Founder, EUME Luggage, said, "Gold has always symbolised prosperity and life's most meaningful moments in India. When we sat down to think about how we wanted to celebrate this festive season with our customers, we kept circling back to that one feeling. We didn't want to give people another discount they'd forget in a week. We wanted to give them something real. Something that stays. That's where 100 Days of Gold came from."
Founded in 2018, EUME is a premium travel and luggage brand with a retail presence across Mumbai, Hyderabad, Bengaluru and New Delhi.
