.jpg)
Swiggy Instamart, India’s leading on-demand quick commerce platform, has added a festive twist to Christmas with its new #InstaSanta campaign. Featuring the King of Bhangra, Sukhbir, the campaign reimagines Santa Claus in a unique, desi style, bringing a blend of festive cheer and Swiggy’s signature 10-minute delivery service.
The ad film kicks off with Sukhbir stepping into the role of InstaSanta, a Punjabi Santa who delivers gifts in true desi fashion. Riding a souped-up tractor instead of a traditional sleigh, InstaSanta zooms through the streets, spreading joy and delivering presents in record time, all to the catchy beats of Sukhbir’s iconic party anthem “Oh Ho Ho Ho.” The film has already captured the hearts of viewers, garnering over 2.1 million views shortly after its release.
Mayur Hola, VP of Marketing at Swiggy, explained, “We wanted to add a local touch to the global Christmas tradition, and who better than Sukhbir to embody InstaSanta? This campaign is a fun celebration of gifting, quick deliveries, and cultural vibrancy.”
The ad features InstaSanta in a festive red jacket and cap, grooving through fields and towns with his trusty delivery team on bikes, ensuring that every gift reaches its recipient quickly and with plenty of flair. From plum cakes to Secret Santa surprises, InstaSanta brings both excitement and efficiency to the holiday season.
Swiggy Instamart is also bringing the campaign to life by delivering festive hampers to select customers across India. These surprise packages echo the classic Christmas tradition of hanging stockings, but with Swiggy’s unique twist—gifts are delivered in just 10 minutes, making the festive season more enjoyable than ever. With InstaSanta leading the way, Swiggy is making gifting a celebration rather than a chore.
