christina moniz STORIES

CMO Interview
HOW XIAOMI IS WINNING WITH A SOCIAL-FIRST APPROACH
BY CHRISTINA MONIZ
Interview
‘WE USE THE COMBINED STRENGTH OF THE FACEBOOK APPS TO PROVIDE BUSINESS SOLUTIONS’
BY CHRISTINA MONIZ
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WE ASSESS CELEBRITY ASSOCIATIONS WITH A PURPOSE-DRIVEN APPROACH: SUNIL KATARIA
BY CHRISTINA MONIZ
Cover Story
PAY CUT FOR THE STARS?
BY CHRISTINA MONIZ
Interview
‘BRANDS NEED IMMUNITY MARKETING TO SEAL RELATIONSHIP WITH CONSUMERS’
BY CHRISTINA MONIZ
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‘OVER 40% OF WOMEN USERS ON BUMBLE USE MORE THAN ONE MODE’
BY CHRISTINA MONIZ
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TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
BY CHRISTINA MONIZ
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PURCHASE INTENT FOR ESSENTIALS SCORES OVER ELECTRONICS AND GADGETS: CRITEO
BY CHRISTINA MONIZ
Interview
WHAT MAKES INSTAGRAM THE BEST PLACE FOR BRANDS TODAY
BY CHRISTINA MONIZ
Spotlight
MOOD OF THE NATION IS REFLECTED IN OUR ADS: PARAG DESAI
BY CHRISTINA MONIZ
CMO Interview
A REFRESHED MARKETING STRATEGY FOR BISLERI
BY CHRISTINA MONIZ
Interview
‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’
BY CHRISTINA MONIZ
Interview
JOSE COVACO: THE RELUCTANT INFLUENCER
BY CHRISTINA MONIZ
Cover Story
WHY THE INFLUENCER MATTERS IN THE COVID-19 ERA
BY CHRISTINA MONIZ
Spotlight
COMPASSION RULES DURING ADVERSITY
BY CHRISTINA MONIZ

TOP STORY

SNICKERS BRINGS SWEET CHEER TO FRONTLINE

Yogesh Tewari, Marketing Director, Mars Wrigley talks about the brand’s latest campaign and tells us how it has always been vocal for local

MANAGING EXPECTATIONS: THE BALANCING ACT

FOLLOW YOUR DREAM: AVINASH PANDEY

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Jury Chair Avinash Pandey talks about the riveting #IMPACTTop30 jury process