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LOVE IS IN THE AIR TOO, ALONG WITH THE VIRUS
BY CHRISTINA MONIZ
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MEDIA AGENCIES: NAVIGATING THE UNPREDICTABLE TIMES
BY CHRISTINA MONIZ
CMO Interview
SHOPPERS STOP: MAKING A PROGRESSIVE FASHION STATEMENT
BY CHRISTINA MONIZ
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DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
BY CHRISTINA MONIZ
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PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
BY CHRISTINA MONIZ
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PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
BY CHRISTINA MONIZ
Interview
WE EXPECT TO SEE A HEALTHY, DOUBLE DIGIT GROWTH FOR SPORTS IN 2020: VINIT KARNIK
BY CHRISTINA MONIZ
Cover Story
HOW BRANDS CAN CASH IN ON EMERGING LEAGUES
BY CHRISTINA MONIZ
Spotlight
‘OUR IPL CAMPAIGN HELPED COCA-COLA ENTER THE HEARTS AND CARTS OF THE CONSUMERS’
BY CHRISTINA MONIZ
Creative Zone
LATEST AD CAMPAIGNS
BY CHRISTINA MONIZ
Interview
VOLTAS HAS GROWN AS A BRAND TODAY, ALONG WITH THE IPL
BY CHRISTINA MONIZ
Interview
‘PLATFORMS LIKE PBL ARE A GREAT OPPORTUNITY TO HAVE DEEPER CONNECT WITH OUR CONSUMERS’
BY CHRISTINA MONIZ
CMO Interview
TOO YUMM! DRIVING BRAND GROWTH WITH A TASTEFUL STRATEGY
BY CHRISTINA MONIZ
Interview
‘THE PRESENCE OF IPL ACROSS MULTIPLE PLATFORMS MAKES IT A GREAT PLATFORM FOR MARKETERS’
BY CHRISTINA MONIZ
Interview
‘IPL WAS THE PERFECT PLATFORM TO INTRODUCE DIGITAL PAYMENTS TO A BILLION INDIANS’
BY CHRISTINA MONIZ

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MEDIA AGENCIES: NAVIGATING THE UNPREDICTABLE TIMES

With an estimated 40%-50% decline in billings for April, how are media agencies keeping the wheels of their business running during the shutdown?

MARKETING: COVID-19’S ALARMING IMPACT

SAM BALSARA PAYS TRIBUTE TO GOUTAM RAKSHIT

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Karan Bedi, of MX Player says he is focused on going beyond OTT to make it an EVERYtainment platform