91springboard, one of India’s leading co-working communities, has appointed Pitchfork Partners as its strategic communication consultant after a multi-agency pitch. As a part of the mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard. Launched in 2013, 91springboard is one of India’s fastest-growing co-working spaces with a presence across nine cities in the country.
Speaking about the mandate, Chaitanya Kumar, Director - Marketing, 91springboard said: “91springboard is one of the longest standing and established home-grown brands offering businesses of all sizes a trusted community that helps them grow not just on a professional level but on a personal level as well. Taking a ‘People-first’ approach is strongly rooted in our DNA. Today, as we stand in our current phase of growth, it was important to have a partner that understands our vision and crafts a strategic communication plan that enhances our reputation as India’s leading co-working community. We are confident that our partnership with Pitchfork Partners will help us scale new heights.”
“91springboard provides more than just a working space; it is an excellent platform for entrepreneurs and working professionals to engage and collaborate. Partnering with the pioneers of community engagement in the co-working sector is of great significance to us. We are delighted to work with 91springboard and assist them in achieving their business goals through strategic and insight-driven communication,” added Jaideep Shergill, co-founder, Pitchfork Partners.
Pitchfork Partners will play a key role in sustaining and elevating the reputation built by 91springboard through a holistic communication plan that includes online as well as traditional media.