McDonald’s India has launched an integrated campaign, ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’, in the Western and Southern parts of the country to mark the festive season, with the launch of its Spicy Patakha Range.
Conceptualised by McCann India, part of Omnicom Advertising India, the campaign spotlights moments leading up to the big day of the festival, from decorating homes to festive shopping and everything in between.
The campaign consists of two ad-films. Through the festive flavours of the Spicy Patakha Range, the films transform these everyday preparations into occasions worth celebrating.
Building on the brand's 'Let's Family at McD' platform, which celebrates the role McDonald's plays in bringing families together through everyday moments and special occasions, the launch embraces the spirit of festive togetherness.
