McCann India, part of Omnicom Advertising India, has been appointed to handle the integrated creative mandate for 3M’s Consumer Business in India following a multi-agency pitch.
The mandate covers 3M’s portfolio of consumer brands and includes integrated communications across mainline media, social media, e-commerce, influencer marketing and activations.
McCann India will work with 3M to strengthen brand differentiation and support its business objectives, drawing on the company’s portfolio and technology-led approach.
3M’s consumer portfolio in India includes brands such as Scotch-Brite, Command and Meguiar’s. The new partnership will see McCann India support communications across the company’s consumer businesses in the market.
Commenting on the win, Hari Krishnan, Managing Partner, McCann India, said, “We’re delighted to have been chosen as the partner for 3M’s Consumer Business in India. 3M has exciting and innovative brands in the consumer business portfolio, led by Scotch-Brite. We’re very happy that we were able to showcase our creative firepower and sharp strategic thinking, and demonstrate how to build a distinct, strategic space for the brand.”
Siddhesh Borkar, Country Business Leader, 3M Consumer Business Group, said, “We have ambitious plans to grow our consumer business footprint in India. We needed a partner with strong fundamentals in Strategy & Creative and be able to provide integrated solutions. We are happy and excited to have found that partner in McCann. We look forward to a creating strong market impact for our businesses.
