Lotte India has named Dentsu Creative as its creative agency partner, following a multi-agency pitch. The account will be managed by Dentsu’s Chennai office.
The agency will lead brand strategy, creative development and integrated campaigns across Lotte's key brands in India such as Choco Pie, PEPERO, Joee & Toffee range (Coffy Bite, Eclairs, Coconut Punch, Lacto King, Caramilk, Chewits, Lolly Bliss, Lotte Juicies, Joee).
The association will commence with a new campaign for PEPERO, a Korean snaking brand.
Commenting on the development, Rachna Anbumani, VP (Head of Marketing), Lotte India said, “Gearing up for a new PEPERO campaign, Lotte India was on the lookout for a strategic and creative partner who could understand our brand ethos and portfolio. With Dentsu Creative, we found a team that is passionate, enthusiastic and has excellent capabilities. We look forward to this partnership as we take our brands to the next level.”
Sharing more about the partnership, Indrajeet Mookherjee, President - Integrated Client Management, dentsu said, “We are incredibly proud to partner with Lotte, an iconic name that has brought joy to households. This win is a testament to Dentsu's data-driven creativity and our ability to connect brands with consumers in deeply meaningful ways. Confectionery is an emotional, impulse category, and we look forward to supercharging Lotte’s flagship brands and drive their next era of growth.”
Priya CM, Sr VP, Dentsu Creative added, “We are excited to partner with Lotte, one of the top confectionery brands in the world. This category offers tremendous scope to push creative limits, spark conversations, and have fun while building meaningful brand connections.”
