Gulf Oil Lubricants has recently called for an agency pitch for awarding its creative duties, sources have told IMPACT. The account is currently handled by Dentsu which is also part of the pitch. Another agency believed to be participating in the pitch, called in Mumbai, is Amer Jaleel’s Curativity.
IMPACT reached out to all three stakeholders namely—Dentsu, Gulf Oil Lubricants and Curativity but didn’t receive a response at the time of filing the story.
Dentsu Creative India won the integrated media and creative mandate for Gulf Oil Lubricants India Ltd in August 2023 following a multi-agency pitch. The partnership covered creative, media, and digital services. Key campaigns, such as ‘Gulf Unstoppable Army’ and ‘Suraksha Bandhan’, were produced by Dentsu.
