Creative media and MarTech agency Art-e Mediatech has secured the full social media mandate for B2B online marketplace IndiaMART. This win marks the second time the agency has been entrusted with the brand’s creative responsibilities.
As part of the renewed mandate, the agency will drive the social media strategy and content planning initiatives for IndiaMART. The partnership aims to further strengthen the digital presence of the company, and the focus remains on augmenting brand communication messaging and establishing a deeper connection with a digital-first audience.
The continued collaboration with Art-E Mediatech is expected to play an important role in increasing the company’s brand awareness, enhancing brand image in the digital ecosystem and fostering greater customer engagement through impactful and insight-led campaigns.
Commenting on the association, Dinesh Gulati, Chief Operating Officer, IndiaMart, InterMESH Ltd. shared, “Since inception, IndiaMART has been at the forefront of digital transformation for Indian MSMEs. We understand the power of a strong online presence and how it can truly change the way you connect, transact and grow. Our ongoing partnership with Art-e Mediatech will reflect this scale, trust and everyday relevance, while also mirroring the real impact IndiaMART creates for millions of businesses across the country”.
Rohit Sakunia, Co-founder, Art-E Mediatech added, “IndiaMART is the largest online B2B marketplace in India, empowering MSMEs and helping them connect with buyers online. Winning the creative mandate underscores our expertise in delivering result-oriented communication strategies and our considerable understanding of the B2B ecosystem. We aim to combine creative storytelling with data-driven insights to further strengthen IndiaMART’s digital presence and engagement.”
.jpg)
