Brand: Google Gemini
Campaign: ‘Ab dost hai saath, toh khul ke karo baat’
AGENCY
Prasoon Joshi
Chairman, Omnicom Advertising India
“These aren’t just slice-of-life stories. They come from moments that have stayed with me, and I hope they resonate with the audiences. At their core, these stories are about connection, how we reach out, understand, and navigate moments of uncertainty. With Google Gemini, we explored how technology can support that process quietly, not by standing out, but by blending into everyday life.”
CLIENT
Shekar Khosla
Vice President, Marketing, Google India
“Technology truly weaves its magic when it stops being just a tool and starts becoming a companion in life’s everyday moments. With Google Gemini, we aren’t just bridging the gap between aspiration and achievement; we are speaking to the very heart of India—in our own languages, emotions, and comfort zones. It’s been wonderful working with Shah Rukh Khan and Prasoon to help bring this vision to life.”
Brand: Prasuma
Campaign: ‘Baaki Sab No No, Only Prasuma Momos’
AGENCY
Srijan Shukla & Ishita Misra
Co-Founders, Colloquial
“Momo is an emotion. People love this deeply and irrationally, you have to be an insider to talk about it. Hence, not just the category, we wanted Prasuma to own the momo culture—a culture that is not built by brands, but by sheer devotion. The campaign was a plea for good momos and the jingle became the voice of this culture’s collective frustration.”
CLIENT
Gayatri Tampi
Co-founder & Chief Business Officer, Prasuma
“The campaign rolls out across digital and on-ground touchpoints through a mix of films designed to spark brand conversations that resonate with India’s Momo lovers. Through humour, cultural relevance and relatable storytelling, it reinforces Prasuma’s positioning as a brand that doesn’t just sell Juicy Asli Himalayan Momos, but understands Momo culture better than anyone.”
Brand: Redbus
Campaign: ‘Freedom Bottle’
AGENCY
Pravin Sutar
National Creative Director, Leo India
“For years, women had to navigate journeys differently. Something as basic as drinking water becomes a consideration when access to clean toilets isn’t guaranteed. The Freedom Bottle is our first step towards addressing that gap by putting water back in their hands and making the idea tangible. With Travel Equal, we want to identify everyday barriers that make travel unequal and find ways to change them.”
CLIENT
Pallavi Chopra
Chief Marketing Officer, redBus
“For women, freedom in travel is shaped not only by where they can go, but also by the comfort and dignity they experience along the way. When something as basic as drinking water is influenced by uncertainty around restroom access, it reflects an everyday barrier that deserves attention. Travel Equal is our framework to address such inequalities, with Freedom Bottle as its first step.”
Brand: Safed Detergent
Campaign: #MaaKaDilHaiSabseSafed
AGENCY
Rajesh Sikroria
Founder, The Bridge Agency
“The brief was never about the protest or the politics of the moment. What we wanted to express was an instinct: the way a mother’s response doesn’t pause to ask who is right, but only who needs to be looked after. A story about someone choosing care over confrontation, without picking a side, felt like an important thing to put out on this Independence Day.”
CLIENT
Ritum Jain
Director, Shantinath Detergents Pvt. Ltd
“We wanted to show that the values a mother brings into her home—fairness, empathy and humanity—can also guide us as a society. If we carry these values beyond our homes, we can build a better nation together.”
