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Creative Zone
Best Ads of August 2026
BY Antora Chakraborty

Creative Zone
Ads in Focus
BY Antora Chakraborty

Talking Point
Why Independence Day Campaigns Are Not Mass Anymore
BY Antora Chakraborty

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RedBus spotlights women’s hydration with ‘Freedom Bottle’ campaign
BY TEAM IMPACT

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redBus’ new campaign brings together the joy of summer travel and mango season
BY TEAM IMPACT

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redBus rolls out ‘Aai Shappath’ campaign to spotlight everyday travel in Maharashtra
BY TEAM IMPACT

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redBus launches Marathi campaign celebrating Maharashtra’s travel spirit
BY TEAM IMPACT

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redBus launches AI-powered Dussehra campaign ‘Taking India Home Sale’
BY TEAM IMPACT

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Speaking the Consumer’s Language: The Power of Regional Storytelling
BY Pallavi Chopra

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redBus Launches ‘Bass! - Bus Karo', redBus Karo’ Campaign
BY TEAM IMPACT

Cover Story
Ads on the go
BY Pritha Pahari

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments


Making Tyres Matter: CEAT CMO Lakshmi Narayanan B


When OOH Shows Up And Stands Out Too


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