redBus, the online bus ticketing platform, has launched its Dussehra campaign, ‘Taking India Home Sale’, offering discounts on bus, rail, and hotel bookings. The campaign runs from 22 September to 5 October and features AI-generated video advertisements. A Diwali phase of the campaign will follow in October.
The campaign includes four AI-generated ads — two each for redBus and redRail — and incorporates travel offers across digital platforms.
The video ads were created using VEO3 tools and aim to depict travel during the festive period. One bus ad focuses on passengers sharing the journey home, while another rail ad shows a young girl reuniting with her parents at a railway station.
Pallavi Chopra, CMO, redBus, said, “Dussehra is when India travels home, and at redBus, we wanted to celebrate that sentiment in a unique way. This campaign combines exciting travel offers with a creative breakthrough — fully AI-generated ads. This reflects a larger shift at redBus where we are adopting AI to optimise efficiencies, improve speeds while freeing our teams to focus on impactful ideas and deeper cultural resonance. While AI brings agility and scalability, human creativity ensures relevance and cultural depth. Together, they help us tell stories that connect with our audience in meaningful ways.”
The campaign is being promoted on digital platforms across India.
