Google India has launched a new campaign for Google Gemini, featuring Shah Rukh Khan and aimed at making AI more accessible to audiences beyond English-speaking metros.
Conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google in collaboration with McCann India and Nirvana Films, the campaign focuses on Gemini's multilingual capabilities and positions the AI tool as a supportive companion.
The campaign is rooted in the idea that people often need someone to turn to when navigating important decisions. By allowing users to interact in their own language, Gemini is presented as a more approachable way to seek guidance, explore ideas and overcome everyday barriers.
The films feature Shah Rukh Khan bringing warmth and relatability to everyday situations, while Prakash Verma has directed the narratives with a focus on their emotional nuances. Gemini's ability to work across text, video, speech and images is woven into the stories, with the technology responding conversationally rather than simply delivering one-off answers.
Commenting on the campaign, Shekar Khosla, Vice President – Marketing, Google India, said, “Technology truly weaves its magic when it stops being just a tool and starts becoming a companion in life's everyday moments. With Google Gemini, we aren't just bridging the gap between aspiration and achievement; we are speaking to the very heart of India—in our own languages, our own emotions, and in our own comfort zones. It's been wonderful working with Shah Rukh Khan and Prasoon to help bring this vision to life, and we hope it becomes the fuel for your daily wins, unlocking new ideas and possibilities in every moment."
Prasoon Joshi, Chairman, Omnicom Advertising India, added, “These aren’t just slice-of-life stories. They come from moments that have stayed with me, and I hope they resonate with audiences. At their core, these stories are about connection, how we reach out, understand, and navigate moments of uncertainty. With Google Gemini, we explored how technology can support that process quietly, not by standing out, but by blending into everyday life. By placing Gemini within these moments and allowing people to speak in their own language, we aimed to make it feel less like a machine and more like a companion.”
The campaign closes with 'Ab Dost Hai Saath, Khul Ke Karo Baat', reinforcing Gemini's positioning as a friendly, conversational technology that aims to help bridge the gap between aspiration and achievement.
