This festive season, Hilary Rhoda wants consumers to do more than just get ready. With its new campaign, ‘Iss Festive Thoda Aurr’, the beauty brand is encouraging people to turn up the glamour and embrace bolder, brighter makeup looks.
Built around the thought ‘Don’t do just enough. Do MORE’, the campaign taps into the Indian festive spirit, where celebrations often mean more food, brighter lights and bigger gatherings. It extends the same philosophy to beauty, urging consumers to move beyond everyday makeup and experiment with looks that reflect their individuality.
The campaign brings this idea to life through humorous micro-dramas based on familiar Indian family situations. Blending relatable festive preparations with unexpected comedy, the films encourage consumers to make their makeup as expressive as the occasions they are celebrating.
Beyond the screen, Hilary Rhoda is introducing its ‘More Is More’ festive self-makeup initiative, featuring budding makeup artists sharing easy-to-follow online tutorials using the brand’s products. Consumers will also be able to attend curated online and offline makeup classes led by mega creators, giving them opportunities to learn new techniques and experiment with different looks.
Vatsal Agrawal, Co-founder and CMO of Hilary Rhoda, said, “Festive beauty should feel exciting and accessible, not complicated. At Hilary Rhoda, we want people to have the freedom to experiment, express their individuality, and enjoy the process of getting ready. With ‘Iss Festive Thoda Aurr’, we are bringing this belief to life through relatable storytelling, easy-to-follow makeup tutorials, and a thoughtfully curated festive kit. We aim to create a greater sense of engagement and accessibility for beauty by allowing consumers to find new ways of creating looks that enhance their personal style. This festive period, the focus is all about going glamorous, creative, and confident.”
The campaign will also introduce a specially curated festive beauty kit, bringing together essential products designed to take everyday makeup looks into celebration mode. The kit aims to make festive glamour more convenient and accessible, while doubling as a gifting option for the season.
Through entertainment-led storytelling, creator partnerships and accessible beauty products, Hilary Rhoda is positioning festive makeup as an opportunity for self-expression rather than a complicated routine. With ‘Iss Festive Thoda Aurr’, the message is simple: when the celebrations get bigger, why should your beauty look stay the same?
