Cornitos has invited agencies to pitch for its integrated digital, social media and public relations mandate. Aditya Gupta, Head of Marketing, Branding & Innovations at Cornitos, announced the request for proposal (RFP) in a LinkedIn post.
The brand is seeking agencies with at least five years of experience, including work with a minimum of two food, FMCG or consumer brands in the past three years. Applicants must demonstrate expertise across digital, social media, PR and crisis management, with at least two award-winning campaigns. A Delhi NCR office, senior leadership involvement and relevant client references are also preferred or required, as outlined in the pitch criteria.
In 2023, Cornitos appointed Crayons Advertising as its integrated communications partner. In 2026, The Crayons Network conceptualised a three-film campaign for Korean Chilli Nachos, using AI and geopolitical satire to portray a fictionalised North Korea around the idea of ‘crunch as power’.
The brand has also worked with specialist agencies on individual campaigns. Bloggers Mind conceptualised its #MatchCornJeetega campaign in 2020, while Posterscope, Dentsu India’s OOH agency, executed a campaign for Cornitos Crusties across Delhi and Bengaluru in September 2023, featuring the character ‘Corny’, an uncooperative chimp.
IMPACT reached out to Gupta for a comment but had not received a response at the time of filing.
