SIMCA Advertising Limited announced on Thursday that the advertising company has bagged in advertising rights at Shirdi Airport from Maharashtra Airport Development Company Limited (MADC).
With this approval, the firm is now allowed to cover advertising space on the external part of the terminal at Shirdi Airport, adding up to SIMCA’s growth momentum, enabling the company to expand its advertising solutions into high-visibility locations.
The timing of this development ahead of the upcoming Kumbh Mela will strengthen potential opportunity for the company.
Commenting on the development, Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Ltd., said, “We are delighted to secure advertising rights at Shirdi Airport from Maharashtra Airport Development Company Limited. This marks an important milestone as we enter the airport advertising segment and expand into premium, high-footfall transit locations. Airports offer significant opportunities for brands to connect with diverse audiences through impactful advertising. This expansion into high-value airport media infrastructure, strengthens our OOH and DOOH growth strategy.”
SIMCA currently operates 222 media assets, comprising 80 traditional static hoardings and 142 Digital Out-of-Home (DOOH) advertising slots.
