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'In 2026, outdoor will finally move at the speed of data and decision-making'
BY Antora Chakraborty
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‘OOH in 2026 will be about buying moments, not locations’
BY Antora Chakraborty
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‘DOOH will evolve into precision-led OOH’
BY Antora Chakraborty
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‘Visibility is cheap, but attention is the premium currency’
BY Antora Chakraborty
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'Dynamic, data-driven digital screens are reshaping outdoor media advertising'
BY Antora Chakraborty
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AMFI Rebrands Andheri Metro Station Under ‘Mutual Funds Sahi Hai’ Campaign
BY TEAM IMPACT
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Laqshya Media Group Launches New Content Vertical ‘Laqshya StoryWorks’
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Programmatic DOOH: Bringing Transparency with Audience-Led Planning and Buying in India
BY Anuj Bhandari
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Sustainability as Strategy: Is Eco Innovation the Next Big Ad Differentiator?
BY Ruchika Jha
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Fixderma Marks 15 Years with Bus Branding Campaign Across Five Metro Cities
BY TEAM IMPACT
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Vikram Sakhuja is the new Chairman of MRUCI
BY Kanchan Srivastava
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OpenAI Launches First Out-of-Home Campaign for ChatGPT in India
BY TEAM IMPACT
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SW Network and Flipkart Promote iPhone Season on Big Billion Days
BY TEAM IMPACT
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Tunnel Vision: When Commutes Turn into Experiences
BY Pritha Pahari
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myTrident Launches Festive Campaign Featuring Kareena Kapoor Khan Across Indian Cities
BY TEAM IMPACT
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Niva Bupa joins hands with Zepto to highlight true financial freedom
BY TEAM IMPACT
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BIG FM Relaunches OOH Vertical as BIG OOH
BY TEAM IMPACT
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The Pant Project Rolls Out “Oops Proof” Monsoon Bus Campaign for Water Repellent Pants
BY TEAM IMPACT
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Fortune Oil Celebrates monsoon with AR-led pakoda fun and rain-reactive outdoor ads
BY TEAM IMPACT
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WPP Media showcases Indriya’s 'Aasmaniyat' Collection Through A Cinematic Innovation
BY TEAM IMPACT

TOP STORY

Creativity, Marketing, And Ai: Redefining The Future Of Customer Experience

Vyshak Venugopalan of Adobe India reflects on how creativity, marketing & AI are coming together to redefine the future of customer experience

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