Tribes has announced a strategic investment in DGTOOHL, a Mobiyoung product focused on data-driven out-of-home (OOH) media solutions.
The move is part of Tribes’ broader effort to expand its integrated media and technology ecosystem, particularly in the OOH and digital media space. The partnership is aimed at enabling more measurable and performance-oriented outdoor advertising solutions for clients.
DGTOOHL specialises in programmatic digital out-of-home (DOOH) and real-time audience intelligence. Through this collaboration, Tribes plans to integrate data capabilities, programmatic buying and real-time campaign optimisation into its OOH offerings.
With a portfolio of over 450 brands and annual capitalised billing exceeding ₹1,000 crore, Tribes has been expanding its presence across media, experiential, digital and technology-led services. The integration of DGTOOHL’s platform is expected to enhance campaign planning, execution and measurement.
Commenting on the investment, Gour Gupta, Chairman, Tribes Communication, said “We are delighted to welcome DGTOOHL- a Mobiyoung Product into the Tribes ecosystem. The OOH industry is undergoing a significant transformation, moving from static visibility to data-led, measurable impact. DGTOOHL’s strong focus on technology, programmatic capabilities, and audience intelligence complements our integrated capabilities seamlessly. Together, we will be able to deliver more precise, measurable, and impactful solutions for our clients while accelerating the evolution of OOH as a performance-driven medium.”
DGTOOHL, led by a team with over 18 years of experience, uses geospatial intelligence, mobile SDK data and programmatic infrastructure to deliver targeted outdoor campaigns. Its platform supports cost-per-impression media buying, real-time optimisation, audience measurement and live reporting.
Mayank Sharma, Co-Founder & CTO, DGTOOHL- a Mobiyoung Product, added, “This partnership is built on a shared vision of transforming OOH into a truly data-first, outcome-driven medium. As the lines between digital and physical media continue to blur, brands are looking for intelligent, integrated solutions that deliver measurable impact. Tribes brings scale, strategic depth, and integrated marketing capabilities, while we bring the technology backbone that makes OOH measurable, dynamic, and responsive. Together, we aim to set new benchmarks for how brands engage with audiences in the real world.”
According to the companies, the collaboration will enable capabilities such as precision targeting based on audience movement, real-time campaign optimisation, and access to live dashboards for performance tracking.
The partnership will also focus on expanding opportunities across digital screens, dynamic creatives and location-based storytelling, aligning OOH with broader marketing strategies in an increasingly data-driven media landscape.
